Our Philosophy

We want to provide the best experience for every gal to find classic pieces for their wardrobe to make them feel their best in. We believe that looking your best & feeling your best coincide. Let Shelby Jewel provide you with great pieces and the confidence to love yourself in them!

Meet the Brand: Riddle

Meet the Brand: Riddle

Riddle is a luxury fragrance oil and skincare brand established in 2013 in Venice Beach, CA, by Chelsea Voge. Made to inspire and make people feel more confident through their scent, Riddle believes that less is more. Shop these subtle but satisfying scents.

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Gigi Pip Essentials

Gigi Pip Essentials

Build your confidence in the many hats you wear!
Gigi Pip is curated out of Salt Lake City, Utah.
Each hat is carefully created with the highest-quality products and refusing to cut corners. 

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Gift Guide

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Shoes

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The Making of a Jewel Trailer

We are so excited to finally announce our small docuseries, The Making of a Jewel. With the collaborative project between ourselves and Bridge Films, we wanted to bring you behind the scenes to show you glimpses of opening a store!